Our Story

Sugarplum Fable Co. was born one afternoon in late November 2020, sparked by a burst of creativity and one too many coffees. After hours of sketching and painting, our very first product was printed and we haven’t stopped since.
Inspired by her own magical childhood memories and wanting her daughter to experience the same level of wonder throughout her young years, Julia set on a journey to bring a little bit of whimsical into the world and keep all children believing in the magic of imaginative play for as long as possible. 
With the help of elves, fairies and magical beings, Sugarplum Fable Co. have created a beautiful selection of nursery prints, keepsake letters and wonderful products to treasure forever and spark your little ones imagination.